$150,000,000....

Dear Kaeya,

You almost shut this whole thing down.

Not even a year ago, you were GPTing scenarios on how to return your investors’ capital and figure out what to do next. You’d sent 16 quarters of zero revenue. No one believed restoring truth in influencer marketing, enforcing compliance, accountability, and safety were real problems. And you were this close to calling it.

Now there’s a record-breaking $150 million class action lawsuit against ALO Yoga and a group of influencers—for the exact reason you built SwayID:

To prevent deceptive influencer marketing class actions from sticking…before the first one ever hit the docket…

You saw this coming so clearly that you made the call:
Either build the compliance layer for influencer marketing...
Or shut the company down.

In 2023.
Before “compliance” was even in the vocabulary.

Like, verbatim.

Undisclosed paid posts. Algorithm manipulation. Mass deception.
It’s surreal. You spent two years trying to explain why “trust-the-vibe” workflows were legal landmines.

And now it’s not just a warning.
It’s a precedent-setting, company-killing, financially fatal problem—
If brands and creators don’t embed compliance into their workflows yesterday.

You’re not gloating.
You’re not even smiling right now.
You’re not vengeful.
Not a lick of “I told you so” energy.

You’re just…stunned.
Borderline speechless.
With more responsibility on your shoulders than you ever imagined.

Because this isn’t abstract validation anymore.
Even when the SHEIN $100M class action hit in April, it could’ve been dismissed as a flash-in-the-pan.

Not anymore.

This is the real thing.
The thing you built against before anyone was looking.
The thing you could feel happening even when everyone else thought you were making it up…when it didn’t have vocabulary.

And now?

You’re heading into your first meeting at the FTC next week.

As an advocate who knows the ins and outs of this system as if mapping it was her only way to survive…because it was.

This is the first of what you hope will be many meetings at the FTC.

Keep. The Fuck. Going.

-You