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- 🔪 70% Better in 6 Weeks—Through Ruthless, Obsessive Self Destruction.
🔪 70% Better in 6 Weeks—Through Ruthless, Obsessive Self Destruction.
Kaeya Majmundar
March 04, 2025
I keep asking you to rip SwayID apart—no fairy dust, no sprinkles. No sugarcoating, no feedback sandwiches 🤢. Straight, no chaser.
And damn, you deliver. Brutally.
It hurts so good.
In 50+ live 1:1 convos from Jan 7 to Feb 28 alone, here’s what I heard—straight to my face:
Me: Roast me.
You:
🤤 "Stop. Please stop talking. This is an unbearably boring, confusing, way-too-fast compliance TED Talk that I did NOT sign up for."
🤤 "Fear mongering much? Who do you think you are, Compliance Jesus?"
🤤 "I’ve read your site three times and still have no clue what the hell you actually do."
🤤 "So I’m just supposed to take your word for it? Where’s the proof?"
🔪 What We Cut // What We Sharpened.
1. "Information overload."
🔪 Cut: Stats, lawsuits, feature lists—we threw too much at you.
💎 Sharpened: Structured storytelling. Less dense legalese. More visuals. More show, less tell.
👀 Example: Interactive step-by-step timeline—gently guides you instead of dumping info all at once.
2. "Fear mongering much?"
🔪 What got cut: Empty scare tactics.
💎 Sharpened: Every risk is now anchored in reality and paired with a fix.
👀 Example: The Fire Drill Interactive Simulation Of A Real World Scenario—You experience a viral ad disaster that actually happened and carry out the process of extinguishing it to its most logical conclusion.
3. "I have no idea what you actually do."
🔪 Cut: Feature dumps, vague descriptions.
💎 Sharpened: Cohesive workflow and product walkthroughs. Clear before/after transformations.
👀 Example: The "Old Standard vs. New Standard" comparison now walks you through the difference instead of just telling you we’re better.
🔮 The Big Picture: This Isn’t Just a Product Iteration. It’s Survival in an AI-First World.
Most SaaS companies won’t survive the AI SaaS Massacre.
Up to 2023 | 2023-Present | What’s coming | How SwayID continues to deliver |
|---|---|---|---|
Software ruled. AI was a gimmick. | AI as co-pilot. | The agent invasion—AI replaces SaaS interfaces. | AI cannot be held accountable—creator-led advertising compliance requires human judgment, liability protection, and trust. |
Traditional SaaS dominated—humans controlled software. | AI copilots sit atop existing software. | AI moves from co-pilot to autonomous operator. | SwayID remains essential because creator-led advertising compliance isn’t just technical execution. Verifiable, independent oversight is needed. |
Humans controlled compliance. AI was just an efficiency tool. | AI makes humans more efficient. | Humans replaced. | SwayID becomes the creator-led advertising compliance failsafe—ensuring brands have provable, human-backed regulatory compliance. |
At SwayID we’re committed to adapting and evolving to help our customers adapt and evolve.
💻 The Ground Floor Picture: Our Latest Website Iterations
Version | Timeline | # Convos* | Cost* |
|---|---|---|---|
V1 | Aug 2024 – Jan 7, 2025 | 200+ broad research & sales convos | $100 |
V2 | Jan 7 – Feb 21, 2025 | 50+ direct sales convos | $50 |
V3 | Feb 22 – Mar 2, 2025 | 50+ direct sales convos | $150 |
*From memory
📊 Website Homepage V1 —> V3: What Evolved?
Feature | V1 (Baseline) | V2 | V3 (Ready to publish) | % Improvement (V1 → V3)* |
Urgency & Fear-Based Storytelling | 🔴 Too intense | 🟠Better, but needs major work | 🟢 | +75% |
Effective Visual Architecture | 🟠Clean but lacks clarity | 🟡 Better | 🟢 | +60% |
Problem-Solution Clarity | 🟠Okay starting point | 🟡 Better | 🟢 Clearly defined | +70% |
Likelihood to Convert | 🔴 Low | 🟡 Medium | 🟢 CRO needed | +90% |
*Based on stat sig qualitative & quantitative data
💪 Bottom Line: We live to weaponize brutal feedback (for good) so keep it coming!
Homepage V3 goes live in ~a week—just in time for our best product release yet dropping March 28 😈.
Stay tuned.
Kaeya
