caveat emptor

Five seconds to see what’s really behind the sponsored post.
Five seconds to decide if it’s worth your money.

Every time I scroll TikTok Shop,
I hear “I’m OBSESSED.”
Even when I know it’s an ad, I can’t tell where the ad stops and the personal part starts.
So we feel played for fools.

People feel played for fools.
When it happens too many times, anger builds.
When anger boils over, trust breaks.
And when trust breaks, people sue.

The fix is shockingly simple: out with binary disclosures, in with contextual ones.

Like Nutrition Facts.
Not just “this is food,” but “here’s exactly what’s inside.”

Not just “ad or not ad.”
But “it’s an ad, they got it for free, they don’t actually shop this brand.”

In health & wellness, sponsored ads often lean on popular terms like “detox,” “boost immunity,” “natural.” Think of them as marketing language, not medical guarantees.

Here’s what that looks like when you stop talking theory and put it on a label:

Contextual sponsored content disclosure labels.
Like Nutrition Facts labels.

Familiar. Uniform. Everywhere.
Just enough context to cut the trickery.
And the liability.

Five seconds to see what’s really behind the post.
Five seconds to decide if it’s worth your money.
Five seconds to accept that if you still buy, caveat emptor.

Check the label → then buy.
Instant clarity. No trickery.

No car exists without seatbelts.
No sponsored content should exist without Disclosure Facts.

Accept caveat emptor.
It’s that simple.

Kaeya