Don't Die.

Hi friends,

A quick lesson from Ronak Shah, my friend and co-founder of Obvi, an 8-figure supplement brand, which I’ve had the pleasure of witnessing court-side since we met at a dinner SwayID hosted back in March…

Don’t die.

“Let me break this down with a real example from not too long ago → 

We had just hit $1M in monthly revenue. Everyone was celebrating. The growth charts looked beautiful. But our inventory costs were spiraling, and we were about to hit a major cash crunch.

My accounting background started screaming red alerts. Because I knew the truth: 

• Your monthly numbers can lie. 

• But the cash in your bank tells the real story.”

They made tough choices—slowing growth, optimizing cash flow, negotiating better terms—nothing glamorous, but it kept them alive.

Why?

Because dead companies don’t scale. Dead companies don’t innovate. Dead companies don’t create value.

What’s the bottom line on triple, triple, double, double, double revenue growth reliant on external funding as its primary oxygen source?

A dead company.

What’s the bottom line on a profitable company running non compliant ads?

A dead company.

Invest your energy in businesses that stay alive on their own oxygen supply.

Kaeya