It’s 4:29 AM. I can’t sleep.

It’s 4:29 AM. I guess that officially means I pulled an all-nighter.

There’s a half eaten burrito in front of me.
Strawberry Sour Punch Straws.

I should be asleep. But I can’t stop thinking about this.

Not just about the problem itself—but how to make you see it.

Because if I don’t get this right, you’ll keep scrolling.
And if you keep scrolling, you won’t realize what’s coming.

🚨 Every single influencer post you run is a ticking time bomb.

Not because of one exaggerated product review.
Not because of one shady creator.
But because the reckoning for deceptive influencer marketing at the industry-wide level is here.

The lawsuits. The fines. The regulatory crackdown.

And the worst part? Most brands don’t even see it coming.

This isn’t about compliance for compliance’s sake.
It’s about proving—to consumers—that your brand and creators are doing the work to keep influencer marketing trustworthy.

If you don’t? You’ll be the next headline.

Influencer Marketing is at a Crossroads

For years, brands have trusted creators to get their messaging right.

But when influencers promote misleading claims, fake testimonials, or deceptive ads, who’s responsible?

Consumers feel betrayed.
Regulators are dropping the hammer.
Brands are getting canceled.

This isn’t theoretical anymore.

❌ Shein fined for false influencer claims.
❌ Celsius sued for misleading sponsorships.
❌ Fashion Nova hit with FTC penalties for deceptive influencer ads.

This is the moment where influencer marketing either proves it’s trustworthy…or else.

Compliance isn’t just about proving to regulators that you’re a law abiding upstanding advertiser.

It’s about proving to your shoppers that you’re on the right side of this shift.

Most Startups Compete Against Competitors. I’m Competing Against Assumptions.

Most companies launch into an existing market.

They don’t have to convince you the problem is real.
They just have to prove they’re the best solution.

I don’t have that luxury.

Because when I talk to marketers, I don’t hear:
❌ “We’re looking for a better compliance tool for our influencer marketing campaigns.”

I hear:
❌ “Wait…we need to be thinking about this?”

Most marketers don’t think about compliance…until they’re getting dragged online, paying fines, or explaining themselves to the FTC.

Until they’re trending for all the wrong reasons.

Until their influencers’ claims trigger consumer backlash.

Until their marketing budget is rerouted to legal to handle crises.

🚨 The problem isn’t what you’re doing wrong.
It’s that you don’t even know what’s happening behind the scenes.

What You Don’t Know Will Hurt You

If you’re running creator campaigns, you probably think:

✔️ “We already have contracts in place.”
✔️ “Our influencers know the rules.”
✔️ “If something goes wrong, we’ll just delete the post.”

But here’s what’s actually happening:

❌ 1M+ FTC violations detected since August 2024.
❌ $43,792 fines per non-compliant influencer marketing post.
❌ Brands sued silly for deceptive influencer claims whether they knew about the claims violations or not.

Most marketers assume they’re safe.

Until they’re not.

That’s why our new homepage is designed to be a thought reversal machine.

By the time you reach the bottom, you don’t just see the risk.
You’ve internalized it.

How the WIP SwayID Homepage Forces a Mind Shift

We knew that if we just told marketers about compliance risks, they’d ignore it.

So instead, we’re re-doing our homepage to force them to live through the moment it goes wrong.

🚨 The Interactive Timeline

👀 Shein. Celsius. Fashion Nova. Honey.
All sued for deceptive influencer marketing.

You can’t scroll past this.
You have to watch the lawsuits roll in before we even introduce SwayID.

By the time you’re done, you’re not thinking, “This isn’t my problem.”
You’re thinking, “How have I not handled this yet?”

🔥 The Fire Drill

💥 Your TikTok ad just hit 14M views.

The creator misled viewers.
Now you’re trending for all the wrong reasons.

Your Slack is on fire. Legal is calling. Journalists are circling. What do you do?

❌ Wait and see if it blows over?
💰 Ask the creator to delete the post?
✔️ Address it before the damage spreads?

Most brands don’t plan for this moment.

We drop them into it.

And when they hesitate? They feel the gap in their process.

That’s when the shift begins to happen.

🔄 The Before & After Toggle

Before SwayID:
⚠️ Spreadsheets.
⚠️ Tracking with screenshots of iMessage threads.
⚠️ No training.

After SwayID:
✅ One dashboard.
✅ Automated tracking.
✅ Embedded compliance into your workflow.

Once you see the difference, going back isn’t an option.

🛠️ Step 1 → Step 2 → Step 3

Most compliance solutions dump everything on you at once.
We walk you through it step by step.

📌 First, you see the old way.
📌 Then, you see why it’s broken.
📌 Finally, you see how we fix it.

The deeper you go, the clearer it becomes.

The Final Effect: Conversion by Realization

We don’t try to sell you our product.

We enable you to live through the moment you wish you had been using it.

By the time you reach the end of the page:

✅ You’ve felt the urgency.
✅ You’ve internalized the risk.
✅ You’ve experienced the solution.

The only question left:
Are you handling this today, or waiting for the backlash?

Kaeya