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The Law of Universally Essential Products

Author

Kaeya Majmundar
September 06, 2025

Every universally essential product shares one through line:

surface clarity × structural clarity × solution clarity on every single point of contact, without fail.

  • Internet → Clear, global, works instantly when connected. ✅

  • USB → Literal, global hardware standard, instant utility. ✅

  • Nutrition Facts Label → Literal, law-backed, instant food clarity at a glance. ✅

1. Surface clarity: You’re literal or you’ll never be universal

Our Name Iterations

Verdict

Alcamy (2020)

❌ Useless

Swaypay (2021)

❌ Clever + useless

Cray (2023)

❌ Stupid + useless

SwayID (2024)

❌ Half-clear + useless

DisclosureFacts.com (2025)

✅ Already universal before we touched it

2. Structural clarity: You’re addressing a universal pain point or you’ll never be universal

Our iterations

Problem we were solving

Verdict

Alcamy (2020)

Idea-matching gimmick

❌ Not universal

Swaypay (2021–2023)

Influencer cashback

❌ Not universal

SwayID (2024)

FTC compliance

❌ Not universal

DisclosureFacts.com (2025)

Sponsored content deception

✅ Universal

3. Solution clarity: You’re needed on contact or you’ll never be universal

Consistent pattern in the first 5-second experience with our product (observed in 90%+ of blind study participants) since August:

Second

Utility Delivered

Verdict

0–1

Nutrition Facts effect → instant trust, signals integrity

✅ Universal reaction

3

Accountability mechanism → brands + creators visibly held responsible

✅ Universal reaction

4

Context levers → Gifted vs. Purchased, Shopping Frequency

✅ Universal reaction

5

Suspicion Scale (1–5) → “Just tell me if I should feel suspicious.” After ~3 exposures, 5 sec compresses to a glance (~1 sec)

✅ Universal reaction

Every iteration we killed failed at least one of these three tests.

Every universal product passes all three on every single point of contact, without fail.

Disclosure Facts:

  • Surface clarity → "The “Nutrition Facts” of sponsored content.

  • Structural clarity → Addresses the universal pain point: ad deception.

  • Solution clarity → Delivers clarity on contact in 5 secs (compresses to 1 sec).

Kaeya