Trapped in a credibility crisis of your own making.

A beauty brand launched an influencer campaign introducing its new hair removal cream.

100 TikTok influencer posts in 100 days.

Ironclad influencer marketing contracts.

Crossed t’s. Dotted i’s.

🚩 Paperwork over judgement. Legalese over leadership.

Creators produced Entertaining and Enthusiastic videos

📈 Viral TikTok post: “I’m OBSESSED.”
📈 After viral post: “My hair disappeared like MAGIC.”

Sales spiked. The brand’s marketing team was in shock and awe.

BUT:
🚩 No comprehensive training for influencers.
🚩 Rushed content reviews and approvals.
🚩 Failure to avoid misleading claims like “great for all skin” at all costs.

15-year-old Alyssa saw one of these posts and decided to try this magical cream.

She left the hair removal cream on her legs for the exact amount of time on the instructions.

But Alyssa’s legs began burning.

Because teen skin is far more sensitive and porous than adult skin.

How would Alyssa have known?

⚠️ It gets worse.

One morning, running late for school, half-asleep in the shower…

Alyssa reached for her shampoo bottle.

She massaged it into her scalp.

Alyssa’s scalp started burning.

That familiar burning cues the sinking realization.

WRONG BOTTLE.

Alyssa rinses her head in a fury.

Too late.

🚨 Gobs of hair in her hands.
🚨 “I thought it was safe for my skin too like the influencer said…”

Story spread like wildfire.

🔥 Parents demanding answers.
🔥 Consumers vilifying the brand.
🔥 Regulators stepping in.

The brand scrambles. Issues statements.

😔 “We clearly state this product is for adult legs only.”
😔 “We trust our creators to share responsibly.”
😔 “We follow industry standards.”

Too late.

🚨 Not due to a faulty formula.
🚨 Not due to a deviant influencer.
🚨 But because the brand assumed influencer contracts were enough.

Now they’re paying the price—in fines, in lawsuits, in credibility they may never earn back.

There’s no escape hatch. Trapped in a credibility crisis of their own making.

Kaeya

PS: I was 15 when I made the same mistake. But I wasn’t under the influence of TikTok influencers.